Grab a seat. We need to talk about marketing.

You’re living in the greatest time ever to be in business. It is easier than ever to be a business owner. There are low entry margins, technology that transcends boundaries and so much support out there you’ll never feel alone.

But why is it that so many small businesses never make it to their biggest visions?

The problem is that small businesses just don’t know where to start when it comes to growing their business with marketing.

Marketing is confusing.

They don’t know what marketing channels to use. They don’t know who to trust. They don’t know how much money to spend. They don’t know whether it will generate results.

But what they do know is they need marketing in order to grow.

What small businesses need is a marketing roadmap…

Something that helps them understand marketing at a high level. Something that helps them make better decisions about what to spend money on and who to work with.

To empower them to be their own marketing advisor so that they can control their grow and use marketing to drive their business towards their biggest visions.

What would the world look like if every small business knew exactly what they needed to do next to grow their business. And could move ahead with confidence...

The Caterpillar Framework

The Caterpillar Framework™ is the only marketing framework in the world that examines your entire customer journey from above, and helps you pinpoint which part of the customer journey is not working so you know exactly where to direct your marketing attention and exactly how to reach your goals.

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Every great journey is made up of a series of small and simple steps. Your business’s customer journey is exactly the same: just a series of small and simple steps a stranger takes on their way to purchasing a product from you.

  • At every step on your customers’ journey they will proceed or leave.
  • Sometimes there is a 3% chance they will proceed, sometimes a 50% chance.
  • What you are dealing with is a game of conversions, and those conversions are directly related to whether your marketing is working or not.
  • There are five key touchpoints that exist within every organisation and are common across every customer journey.
  • They seem seperate to a business, but to a customer, it is all the one linear journey.
  • Your success in each of the five different parts of that journey will determine whether your customer reaches the end or not.
  • The best thing you can do right now as a business is find the bottleneck in the journey and fix it.

When I started working in marketing, I was a freelancer. I supported businesses with one tiny part of their marketing. And I would say to clients "I am just one tiny part of your marketing strategy. There is a bigger picture here."

I felt their frustration, I knew how hard it was to make decisions when there were so many options and so many things to consider. So many variables. And I wanted to come up with a solution.

That's why I invented the Caterpillar Framework™. It is a way to create alignment. To define strategy. To unblock weaknesses and to be deliberate with marketing when everything else seems chaotic.

Amy MiocevichFounder: Caterpillar Framework. Author: Very Good Marketing.

The Caterpillar Framework™ is the marketing roadmap for Small Businesses.

The Caterpillar Framework™ empowers small businesses to grow. They know what to do next. They know where to start. They know how to fix what is going wrong. They are thriving.

Regardless of whether you are a startup, a local businesses, a growing business, the Caterpillar Framework™ and the principles within it are timeless, simple and practical and will take your business from where you are today to where you want it to be with you in the drivers seat.

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