Increase your revenue with the marketing framework for
small business.

Increase your revenue with the marketing framework for
small business.

Get one unbelievably valuable marketing tip delivered to your inbox each week. Each tip is designed to either make you money or save you money.

Small businesses don’t know where to start when it comes to marketing.

For too long, good marketing has only been available to big businesses with big budgets. However, it is the businesses that are growing that cannot afford to waste money on marketing methods that don’t work.

The Caterpillar Framework™ gives small businesses a way forward, with a simple, practical marketing framework, guaranteed to increase revenue.

What is the
Caterpillar Framework™?

The Caterpillar Framework™ breaks down your entire customer journey into 5 steps, so you can pinpoint which part of their journey is not working and know exactly where to direct your marketing attention.

What’s On Offer?

The Book

Very Good Marketing: For Small Business

A step-by-step guide to implementing the Caterpillar Framework™ in your business.

Buy Now

One Day Workshop

Take control of your marketing in just 8 hours with our signature marketing workshop.

Clarify your message
Create your marketing strategy
Overcome your growth bottleneck

Register Now

Marketing Services

Hire a Caterpillar Framework™ certified marketing expert to cover all of your marketing needs.

Agencies
Consultants
Freelancers

Book a 90-Minute Meeting

“We identified that our biggest growth bottleneck was we weren’t focusing our marketing on our existing customers enough. We designed and implemented our plan and three months later our monthly online sales have more than doubled!”

Lyndall Mitchell,
Founder of ASPAR and Aurora Spa

“Before the Caterpillar Framework™, there was no structure to our marketing and as a result we didn’t know where to start. We now have clearly defined actions and goals to fuel our growth.”

Jenni Greville,
Owner of EX Engineering

“Clean, simple, smart, impactful marketing that I can check in on to see how we’re performing. As a busy business owner the Caterpillar Framework™ is perfect for making the right marketing decisions quickly.”

Lauren Hart,
Founder of Optimal Living Therapy

“The Caterpillar Framework™ has been our trusted marketing partner for years. Whenever we need advice, support or a solution, we turn to their certified network.”

Dean Gilkison,
Owner at Gilkison Group

“I have friends who run businesses and almost everyone has a story about being burned by a marketing agency. Our current agency’s support has been one of true commitment and bespoke service. We see the Caterpillar Framework™ as our trusted marketing partner.”

Veronica Rhodes,
Owner at Antz Coffee Co.

“For someone starting a new business, the Caterpillar Framework™ is invaluable.”

Laz Rabin,
Owner of Physio Mechanics

“We have really clarified the way that we articulate our messages, so the value proposition is clear for our clients.”

Andrew Christofides,
Owner of Essemy

“Our website has improved to the point that visitors are spending triple the amount of time on the site and our website enquiries have increased.”

Ed Benier,
Owner at MODAL Pty Ltd

“What makes the Caterpillar Framework™ unique is that it makes the customer journey transparent and aligns everyone in the organisation to the same realistic goals. I love that it is designed specifically for small businesses.”

Renae Flegg,
Director at ADAPT by Design

“I have been able to quickly and easily get our administrative team on the same page with our marketing using the Caterpillar Framework™. I have not found another approach to marketing that is simple enough for the whole team to understand.”

Claudia van Dijk,
Director at ASPAR and ESM Strata

“Our One Day Workshop with our team has transformed our marketing strategy. I have already recommended the One Day Workshop to several contacts.”

Ashley Challenor,
Managing Director at Heat Trap Solutions

“The Caterpillar Framework™ has given us so much clarity around our marketing that everyone knows exactly what needs to be done. The results have been outstanding.”

Dan Fisher,
Sales Manager at at VEEM Ltd

Get one unbelievably valuable marketing tip delivered to your inbox each week. Each tip is designed to either make you money or save you money.